Our Story

We are a flavor-forward premium juice company that proudly serves the health and well-being of our customers by offering unique blends made with only the best ingredients. Our carefully crafted juices are born in Lancaster County – home of America’s most fertile farmland. It is our belief that better soil, better plants, and better farming practices make our product unparalleled in both taste and nutritional value. We strive to be the definitive source of 100% all-natural juices known for quality and freshness.

Mission

• A modern, mission-driven, philosophical approach to everything we do.
• Create a flavorful and pure product.
• Handcrafted by artisans that are passionate about what they do.
• Creating a culture of warmth and belonging, where everyone is welcome.
• Our belief – better soil, better plants, and better farming equals unparalleled taste, nutrition, and quality.
• Acting with courage, challenging the status quo, and finding new ways to grow our company and each other.
• Delivering our very best in all we do, holding ourselves accountable for results.

Values

• Deliver WOW
• Have fun and enjoy what we do
• Be adventurous, creative, and open-minded
• Pursue growth and learning
• Do more with less
• Be passionate and determined
• Be humble

Folklore

Our name is pronounced "ree-juice", like renew, rejuvenate, and revitalize. The word “ri” is Gaelic for “king” and is fitting with our Irish heritage and vision – the King of juices. Ironically, our first commercial location was located in the basement of an Irish-owned bar on King Street in Lancaster, PA.

Our logo represents the elements of nature. The square for the physical, the circle for infinite spirituality, the triangle for the power of creation, and the pentagon bring all of these elements together, reaching out to everyone and everything.